“Customers are the greatest asset for every eCommerce store because without customers there is no trading.” If you ask any successful e-commerce store owner, they would possibly give all the credits to their customers for all they have become.
Customers are more than just profits. They are the ones who are responsible for your business growth. Retaining them and building strategies to impress them is definitely going to lead you to the path you are expecting you would.
Time for some compelling stats!
According to Motista, your emotionally connected customers spend a whopping annual sum of $699 with you, whereas other customers spend only up to $275.
Feel the humongous difference.
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List of Customer Retention tools for your eCommerce store
Whatever be your eCommerce platform, we’ve got you covered with this post. For all Shopify, WooCommerce, Prestashop, BigCommerce, Squarespace store owners out there, following is the list comprehended with the best customer retention tools.
Ever heard of a multichannel plugin that is specially designed for the ease of all e-commerce platforms? If you have guessed it right, it is Omnisend. Omnisend has been in the limelight for a long time now.
The best feature that Omnisend is all known for is its email marketing automation. It allows you to build user-friendly, customizable visual editors with various templates. Moreover, one can create elegant emails with the help of drag and drop visual email builders.
This plugin concentrates on retaining customers through a constant mailing to make them aware of your store’s latest moves and inclusion of features. Email marketing is an area with no definite boundaries. It can be used in so many ways to retain your customers. Use Omnisend and see the conversion rates increase by many folds.
Retainful is a very efficient Email marketing automation plugin that lets you engage with customers throughout their journey via automated emails. Drive sales on auto-pilot by sending Abandoned cart emails, Order Follow up emails, Win-back & Welcome emails automatically.
Retaining customers is more cost-effective than acquiring new ones. With Retainful, you can increase your customer retention rate by sending Next order coupons via automated emails. Encourage customers to purchase again & drive repeated sales with these special coupons.
We all know Word of mouth is crucial to increase conversion and sales. Run a referral program in your store using Retainful. Turn existing customers into brand advocates and acquire new customers and boost your WOM sales simultaneously.
Retainful is also packed with Customer journey builder with which you can build custom email paths by visualizing your customer journey. Use the Drag & Drop email editor to customize your emails and make use of the pre-built templates to persuade customers and convert them.
And the best part is that Retainful is FREE.
- Easy integration with WooCommerce and Shopify
- Drive repeated sales with unique Next order coupon
- Increase revenue by encouraging customers to retrieve abandoned cart items
- Pre-built automation workflows
- Dynamic coupon codes
- Drag & Drop email editor
Loyal customers play a major role in WooCommerce store by increasing the sales and stabilizing the revenue. If you want to foster customer loyalty in your store then you need the best WooCommerce points and rewards plugin, which is WPLoyalty.
Reward customers with Loyalty points and discounts when they perform a specific action in your store. You can offer Loyalty points, Percentage discount, Fixed amount discount, Free shipping discount & Free products as rewards for customer.
Unlike other Loyalty plugins, you can offer rewards to customers for performing various actions like,
- Purchasing a product
- Signing up to your store
- Writing a product reviews
- Referring their friends
- Social media sharing
- Special occasions
You can run a Referral program with WPLoyalty, you can reward both the Referrer and the Referral which other plugins lack. Allow customers to easily find their rewards with a customizable rewards page. Edit it to suit your brand style and foster customer loyalty.
- Flexible reward conditions
- Simple dashboard with real-time analytics
- Filter options to view data based on Timeline & Currency
- Easy customer management
Beeketing claims to be a popular plugin all around the world these days. Why? Because it is feature-rich and efficient.
We bet you would have heard about its best of all feature. If you haven’t, beeketing is well known for handling personal communication with customers via social media platforms, like Facebook. This makes sure your existing customers come to you every time when they face an issue.
It doesn’t just stop here.
Beeketing is the perfect marketing tool, helps you send follow-up campaigns to your customers. Engaging with customers gets easy now right? It helps you sell more to your customers by up-selling and cross-selling methods.
Impressing your customers with coupons have become even easier. You can create coupon pop-ups to motivate your existing customers to purchase more. Beeketing is yet another optimum plugin, in case you want to retain your loyal customers.
Metrilo is a growth analytic tool that helps eCommerce store runners to perform better and come up with different strategies to achieve success.
Metrilo’s crowning feature of retention is, it helps you create a healthy comparison of marketing channels that in turn maximize the ROI. It goes on with a funnel tracking methodology. Funnel tracking can turn any customer into a paying customer and in case of loyal ones, it encourages more.
The automated feedback segmentation and personalized email conversations are way more elegant and less cumbersome with this plugin. It has in-built tools that help inactive customer engagement. It’s a win-win for store owner and the customer. It’ll boost your customers to indulge in purchase and drives repeat sales.
Conversio is yet another email plugin that helps in the creation of beautiful, personalized emails. To add more, it helps you increase customers lifetime value by drag and drop upsell products.
As mentioned above, it extends a helping hand in email customization. When it also helps in creating newsletter emails to drive sales even better. Referrals have proved successful for the e-commerce store and no one denies that.
Conversio helps you send referral emails to serve as an active remainder for your customers to refer their circle.
Your existing customers would be glad to market your brand for free when you give them referral perks. This is not all. Conversion further increases ROI by automated feedbacks. Who wouldn’t call this feature rich with all these prominent countenances?
Klaviyo is a marketing automation tool that helps brands drive in more sales with marketing strategies such as social media marketing using widely used platforms like Facebook, Instagram. It also helps you to drive more sales using email marketing.
Klaviyo has multiple integrations with CRM platforms like BigCommerce, Woocommerce, Shopify plus, etc. With the help of Klaviyo, you can monitor the sales conversions and ROI.
Key features of Klaviyo includes, automated email triggerings, follow up emails for abandoned cart recovery, welcome emails.
Do you know?
Shopify stores make a reasonable $85 for every dollar they invest in Klaviyo. Isn’t this just amazing?
On the other side, Klaviyo’s integration with woocommerce helps you in tracking customers who abandon the cart and you can’t send them follow-up emails.
Other interesting features of Klaviyo includes,
- Targeting strategies using customers shopping behaviors and history.
- Creating personalized dynamic coupons.
- Easy to use create emails using drag and drop builders.
40% of customers say that when they feel satisfied, they stay loyal to a brand, says Inmoment. We always believe if you don’t take care of your customers, somebody else well. So, wait for what?. Make use of these well-crafted plugins to retain your customers and create huge profits.