Your Business Details
Your BFCM Projections
Enter your business details to see your BFCM projections
Most merchants lose money on Black Friday despite higher sales. This calculator shows if your discount strategy will increase or decrease your actual profits during BFCM weekend.
Enter your business details to see your BFCM projections
The revenue range shows your potential BFCM weekend sales based on typical traffic increases. The profit calculation factors in your discount percentage.
The break-even analysis tells you how much your order volume needs to increase to offset the revenue lost to discounts. If this number is above 100%, your discount may be too aggressive.
Risk levels: LOW (profitable at normal increases), MODERATE (requires good execution), HIGH (unprofitable without massive traffic growth).
Based on industry data, we assume:
• BFCM weekend generates 2.5-4x normal traffic (adjustable above)
• Email lists convert at 2-4% during promotional periods (adjustable above)
•40% of your monthly revenue typically comes from email marketing (adjustable above)
• Baseline profit margin of 40% before discounts (adjustable above)


These are industry averages - your actual results depend on your audience, product type, and campaign execution.
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