Welcome to this edition of Acquire and Retain by Retainful
I’m Sanjai Kathirvel from Retainful team, and today, we’re diving deep into the triple threat that’s making smart ecommerce brands filthy rich – Email, SMS, and WhatsApp marketing.
You know that feeling when you find the perfect combo meal? That’s exactly what happens when you mix these three channels. But here’s the kicker – most ecommerce brands are still playing with just one toy in the sandbox.
Today, we’re blowing the lid off the real numbers that’ll make you rethink your entire messaging strategy.
🔥 The Truth Bomb: These Channels Are Money-Making Machines
Let’s cut to the chase. While you’re debating whether these channels “work,” smart brands are laughing all the way to the bank:
EMAIL MARKETING:
- $36-$42 return for every $1 spent (that’s a 3,600-4,200% ROI!)
- Ecommerce brands specifically see $45 return per $1 invested
- 52% of consumers made a purchase directly from an email in the last year
SMS MARKETING:
- $71 return for every $1 spent (yes, you read that right!)
- 98% open rate vs email’s 20%
- 45% response rate (email gets 6%)
WHATSAPP MARKETING:
- 98% open rate (matching SMS)
- 45-60% conversion rate vs email’s 2-5%
- Brands see 300% ROI with segmented campaigns
Source: Latest 2024-2025 industry reports from Litmus, SimpleTexting, and verified marketing analytics
🎉 HUGE NEWS
We Just Launched SMS & WhatsApp Features!
Here’s your chance to jump ahead of the competition…
We’ve just rolled out SMS (USA & Cnada only) and WhatsApp marketing(global) features – and we’re so confident they’ll transform your business that we’re giving you FREE setup and onboarding.
Here’s the deal:
✅ FREE SMS & WhatsApp setup (normally $500+ value)
✅ Personal onboarding call with our conversion experts
✅ Done-for-you campaign templates that are already proven to work
✅ Zero risk – cancel anytime
Just reply to this email with “SETUP” and we’ll handle everything. No technical headaches, no learning curve – just results.
Limited to first 100 responses because our team can only handle so many setups. Don’t sleep on this.
🧠 Why Your Brain Should Be Exploding Right Now
Think about it – you’ve got 4.6 billion email users, 5+ billion SMS-capable phones, and 3.14 billion WhatsApp users worldwide. That’s not just reach, that’s ridiculous reach.
But here’s where it gets crazy…
The Speed Game
- 90% of SMS messages are read within 3 minutes
- 81% of consumers check texts within 5 minutes
- 80% of WhatsApp messages are opened within 5 minutes
Your customers aren’t just reachable – they’re instantly reachable.
Why These Channels Work Like Magic
1. They Live Where Your Customers Actually Are
- 99% of people check their phones daily
- Average person checks phone 114 times per day
- 83% of users open WhatsApp daily
2. They’re Personal (Without Being Creepy)
- 77% of consumers appreciate SMS convenience
- 70% say WhatsApp positively impacts their view of companies
- 59% of consumers say marketing emails influence purchases
3. They Cut Through the Noise
- Email is 40x more effective than social media for customer acquisition
- SMS has 9x higher response rate than email
- WhatsApp beats social media ads by 13% for driving sales
The Winners Don’t Pick Sides – They Play All Three:
✅ Use Email for: Deep storytelling, detailed product info, nurture sequences
✅ Use SMS for: Flash sales, urgent updates, cart abandonment (11-19% CTR!)
✅ Use WhatsApp for: Customer service, personalized recommendations, order updates
🚨 Wake-Up Call: The Cost of Sitting This Out
While you’re “thinking about it,” here’s what’s happening:
- Only 39% of businesses use SMS marketing (huge opportunity!)
- 87% of marketers plan to increase email budgets
- 80% of large enterprises plan WhatsApp adoption by 2025
Translation: Your competitors are either already doing this or about to. The question isn’t whether you should jump in – it’s whether you want to lead the pack or play catch-up.
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And that’s a wrap for this edition!
Thanks for hanging with Sanjai—always a pleasure to have you here!
Your incredible success and feedback over the past months is exactly what pushed us to introduce SMS and WhatsApp features. Seeing you crush it with email marketing made us think, “What if we could 10x these results?” So we built it. This is all because of YOU.
If you found this newsletter helpful (or even just a little fun), don’t keep it to yourself!
Share this with your favorite DTC marketer. Let’s get them on board so they don’t miss next week’s drops.
Remember: Keep pushing, the best is yet to come. 🤘
Sanjai Kathirvel
Your friend from Retainful