Segmentation

Group your customers by their unique interests and actions.

Generic message blasts are of the past. Personalise messages with our segmentation tool to send targeted messages and increase your conversion rate.
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Email Segmentation Tool
brands across 120+ countries generated $700M+ in sales using Retainful
1000 +
Puro
Unico
Cricksy_cat_dog
Half Price 50px
Fastesteakes
Audio_pipe
Pure_CBD
Blind_Parts
Perfume lounge
TJD
dizzy
aqua_more
endura_mass
tac_tech
omie
Cloet
pharmalife
Iuliashop
greengreen
increase in conversions
1 %
increase in customer lifetime value
1 %
higher open rate
1 %

Target every type of customer - new, high-value, inactive, and more.

Some need re-engagement, some exclusive offers; some are not ready to refer. Segmenting contact lists enables you to send these customers relevant messages.

Demographic segmentation

Segment customers by location and language.

Tailor your messages based on the specific needs and preferences of customers in different areas.
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Demography

Life cycle segmentation

Re-engage inactive ones, reward loyal ones, and nurture new ones.

Use our segmentation tool to group customers by their life-cycle stage from awareness to post-purchase.
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Life Cycle Segmentation

Purchase history Segmentation

Segment by frequency, recency, specific products, and more.

Send relevant product recommendations, target frequent buyers, and give them personalized offers.
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Purchase history Segmentation

Engagement Based segmentation

Segment how customers engage with your email campaigns.

Target with exclusive discounts to highly engaged customers and surveys, special offers for less engaged ones.
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Email Engagement

Abandoned cart history

Target by number of abandoned carts, items, and total value.

Send highly personalized messages with recommendations based on frequently abandoned cart items.
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Abandoned cart history

Import your contact list and sync orders easily

Import your contacts from your ecommerce store or through a CSV file. Sync your orders in real-time to leverage data for precise segmentation.

Start segmenting

Segment Smarter, Not Harder

1

Determine criteria
Choose criteria to segment your contact list in the segmentation tool- purchase history, demographics, or engagement.
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Segment the contact list based on the conditions. Combine filters for more precise segments using AND OR conditions.
While creating a campaign, you can easily choose the customer segments you have as your recipients.
Determine Criteria
Setup the Rules
Choose the Segments as Recipients

Press S for a super quick sign-up.

How we delivered on our promises?
Our customers say it best.

With Retainful, we saw a 30% increase in sales within a month, while generally experiencing a 19-22% boost in conversion rates.

We are seeing an increased number of abandoned carts being recovered after using Retainful. Being able to offer discounts seems to also be incentivizing customers to come back.

The main criteria we had when signing up for Retainful was to make sure it paid for itself, which it did almost immediately.

By optimizing our emails and tweaking the frequency, we were able to improve the recovery rate by nearly doubling it.

Thanks to Retainful, we’ve been able to capture over £4000 worth of abandoned carts, which is incredible.

Norbert Muszkas

Owner of Tiashop

Jason Wilson

Partner at The Essentials Company

Nathan Hartnett

Owner of Mensringonline

Harry Derouich

Business Coordinator of moto-loko

Simon Charlton

Web Designer at All Earth Mineral Cosmetics

Import your contact list and sync orders easily.

Import your contacts from your ecommerce store or through a CSV file. Sync your orders in real-time to leverage data for precise segmentation.

Start free
Import your contact list

The right message to the right person wins every time.

Segment your contacts, send targeted messages, watch your conversion rates climb.
Start free
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