Best Ecommerce Marketing Automation tools for WordPress Stores

Marketing automation Tools have become necessary to stay ahead of the pack in eCommerce. On average, only 2 to 3% of eCommerce visitors convert into customers; the rest, 97 to 98%, leave without purchasing. The solution to this problem is finding the right eCommerce marketing automation tool to keep your customers engaged and drive more sales.

You need eCommerce email marketing automation tools to take care of your business because you cannot keep track of every customer’s need. In fact, there are automation tools for every aspect to keep your online business running smoothly.

But there are so many marketing automation tools out there, and it must be difficult for you to find the right one. This blog talks about the best WordPress marketing automation tools for eCommerce, their features, and pricing. Read on to find out the tool that matches your store’s needs.

What is eCommerce marketing automation?

eCommerce marketing automation is a type of software that performs all the marketing tasks across multiple channels without human intervention and results in increased revenue generation.

It takes care of all the time-consuming manual activities like generating leads, keeping customers engaged, sending personalized messages, and monitoring website traffic.

If the manual tasks are not automated with an eCommerce marketing automation tool, it will tire you out, and there is also a risk of human errors. But when you know how to use an eCommerce marketing automation tool, you get to increase engagement rates and conversion rates. It will ultimately increase overall productivity as you concentrate more on other important aspects.

Importance of using eCommerce Marketing automation tools

Saves time and resources: You can automate all the redundant and time-consuming tasks. These tools send personalized promotional emails, product recommendations, and abandoned cart reminders. WordPress automation tools will help you free up your time and resources, which you can use for other pressing aspects of your business.

Increases customer engagement: Effortlessly create personalized and targeted email campaigns to reach your target audience. It leads to a higher engagement rate and increases loyalty to your brand.

Boosts sales and revenue: When you have got your hands on a WordPress marketing automation tool, you can reach out to your customers at the right time with the right message. This increases customer satisfaction and ultimately drives more sales and revenue.

Improves customer experience: These tools offer a more seamless and personalized experience. For e.g, when you use a WordPress email marketing automation tool, you can send personalized product recommendations to your customers or a personalized thank you email, which would make your customers feel valued and appreciated.

Provides valuable insights: These automated marketing tools for eCommerce can help you get valuable insights into customers’ behavior and preferences. It will help you improve your overall business strategy.

Best Ecommerce Marketing Automation plugins

Retainful

Retainful is the best WordPress email marketing automation tool because it is a user-friendly plugin that helps you automate all complex marketing activities. You can easily engage your customers anytime and customize your marketing campaigns.

The biggest issue you could face as a WordPress store owner is cart abandonment, and Retainful specializes in automatically recovering your abandoned carts by sending a series of emails. If you think that isn’t enough, you could send Dynamic Coupons to motivate your customers.

Just define the workflow, and you are all set to recover lost sales and increase your revenue. The best part is that you don’t need coding knowledge to set up email workflows. If you want to keep your customers engaged, send them follow-up emails to keep them feeling valued. It would lead to a boost in conversions and sales.

This email marketing automation tool also helps you run Referral programs that reward the referrer and the referee for each successful referral. This helps you retain existing customers and acquire new ones at the same time.

Features

• Automated cart recovery emails
• Automated follow-up emails
• Welcome and Thank you emails
• Winback emails
• Next order coupons
• A/B testing
• Drag and drop email editor
• Real-time analytics
• Workflow builder
• Shortcodes for personalization
• Referrals

Pricing

• Free version available
• Starter- $19/month
• Growth – $49/month
• Professional – $199/month

Omnisend

Omnisend is a WordPress email marketing automation tool that helps you reach out to your customers through email as well as SMS. It has got prebuilt workflows and customizable templates that make creating complex automated workflows a breeze.

You can create and send abandoned cart reminders, win-back campaigns, and product recommendations in minutes. These emails are personalized, automated, and are sent promptly. This easily boosts sales and customer engagement.

You can easily sync your customer data and automate your marketing efforts. And, of course, you need an analytic feature to track the performance of your campaigns and re-strategize, and Omnisend has got you covered.

Features

• Cart abandonment emails
• Welcome emails
• Order confirmation emails
• Customization
• Pre-built workflows
• Email and SMS automation
• Multiple integrations

Pricing

• Standard $16/month
• Pro $59/month
• Free version available

Klaviyo

Klaviyo is a WordPress email marketing automation tool with attractive templates for visually stunning emails. These emails are sure to capture your customers’ attention and drive sales.

This WordPress email marketing automation tool helps in multichannel marketing. You don’t need to code the workflow because the tool has pre-built email and SMS workflows. You can tweak these workflows as per your needs. The best part is that this automation tool can track customers’ behavior and trigger automated responses. This results in higher conversion rates and happier customers.

Also, you can use A/B testing to experiment with different email strategies and find out which one works out the best for you.

Here are the campaigns you can automate using Klaviyo,

• Price drop trigger
• Next order prediction
• Cross-sell and Upsell
• Welcome series
• Browse and cart abandonment
• Back in stock

Features

• Emails can be personalized
• Pre-built automation
• Drag & drop email editor
• A/B testing
• Customizable workflows
• Automated email and SMS campaigns
• Triggers and path splits
• Pre-built templates
• Workflow builder
• Real-time analytics

Pricing

• The free version allows you to send 500 emails for 60 days.
• Starts at $45/month for 1001 to 1500 contacts.

Hubspot

Hubspot is one of the most popular WordPress email marketing automation tools that send automated emails. These emails are highly engaging and turn prospects into long-term customers. You don’t need any coding knowledge to automate the workflow. You can set triggers, conditions, and actions in the workflow to send automated emails to customers at the right time.

Hubspot also supports omnichannel marketing automation, custom reporting, and campaign reporting. This marketing automation tool for ecommerce lets you automate email marketing, lead generation, and social media posting. It also keeps track of the website analytics to let you make data-driven decisions.

Features

• Seamless integrations
• In-built analytics
• Live chat
• Split testing
• Drag & drop email builder
• Pre-designed email templates
• Forms and popups
• 24/7 chatbots
• Triggers, conditions & actions

Pricing

• Professional $800/month
• Enterprise $3600/month

ActiveCampaign

ActiveCampaign is next on the list of the best WordPress email marketing automation tool that makes it easy to create advanced email workflows and automate the entire marketing process. It has an intuitive drag & drop automation builder to create complex workflows without coding.

Its email marketing feature has advanced segmentation and personalization, which allows businesses to make emails more targeted and send them at the right time. This WordPress automation tool keeps track of your visitor’s actions and sends personalized messages based on the action. The tool also has advanced analytics that tracks your marketing automation campaigns and gives you insights into what needs tweaking.

Features

• Custom sign-up forms
• Easy migration
• Real-time analytics
• Splits and triggers
• Multiple integrations
• Automation map
• A/B test for workflows
• Pre-built templates
• Drag & drop automation builder
• Segmentation and targeting options

Pricing

• Plus – $49/month
• Professional – $149/month
• Enterprise – Price customized based on the requirements

Rejoiner

Rejoiner is another WordPress email marketing automation tool that makes automating emails and SMS easier. It has got drag & drop email builder, which creates engaging emails. And it’s segmentation and personalization features let you create targeted campaigns that resonate more with your customers and drive more sales.

This automated marketing tool integrates seamlessly with WooCommerce, making creating abandoned cart emails and boosting conversions even easier. And if you are ever confused about which marketing strategy would help your business more, you can always run A/B testing and experiment with different strategies.

Features

• Automated email marketing campaigns
• A/B testing feature
• Integrates with WooCommerce
• Enables abandoned cart email campaigns
• Powerful segmentation
• Drag-and-drop email builder
• Offers excellent customer support
• Bi-weekly account reviews

Pricing

• Core $25/month
• Scale $1500/month
• The free version is also available

Sender

Sender is a WordPress email marketing automation tool with a user-friendly interface and beginner friendly. Sender makes it easy to create emails with custom email templates, schedule them, and send them. You can also set up triggers and easily create complex workflows for emails and SMS.

The segmentation and targeting of this email marketing automation tool make the emails more relevant and customized based on the customer’s behavior. The powerful analytics tracks the performance of your emails and helps you make data-driven decisions to optimize your automation strategy.

Features

• Schedule and send emails
• Set up triggers to automate tasks
• Create complex workflows
• User-friendly interface
• Seamless integration with other Wor
• dPress plugins
• Customizable email templates
• Email list segmentation
• Advanced analytics for tracking performance

Pricing

• Standard $8.33/month
• Professional $29.17/month
• Custom price for enterprise
• The free version is also available.

How to choose the best email marketing tool?

Assess your needs and goals

First things first, list out why you need the best email marketing tool and what goals do you need to meet. This would give you a clear idea of what marketing automation tool you need. For e.g, Do you want to create email campaigns, segment your audience, track user behavior, or all of the above? Start looking for a marketing automation tool that offers those features.

Look for tools that fit your requirements

Once you have a list of your needs and goals, look for an email marketing tool that offers features that align with your business goals. Make sure it is compatible with the version of WordPress. It is always wise to read reviews and check the rating of the tool to get an idea about its performance. Do your research, read reviews, and check the compatibility.

Compare prices and features

Compare the prices of different email marketing tools that offer more or less the same features. Ensure you get all the features you need for your price. Some tools might seem like a bargain, but they might not offer all the features you need. On the other hand, some email marketing tools might be too expensive for what they offer.

Take advantage of free trials

Now that you have compared the price of a few email marketing tools you have in mind, you should check if the tool has a free trial. Most email marketing tools do have a free trial period. You can make use of that to see how user-friendly a tool is. This will help you make informed decisions about whether or not the tool will suit your business.

Consider customer support

You must also consider customer support, especially if you are new to email marketing tool. Because what if you need help setting up or troubleshooting?

Conclusion

The most common reason why marketing campaigns fail is because of poor engagement. If you want your website to grow, you need to automate. The more you automate, the more engagement and growth you’ll see. Automating all the manual tasks is essential as it saves time and resources, boosts sales and revenue, and provides valuable insights into customer behavior.

Just ensure that the email marketing tool you choose offers features that drive sales and increase customer loyalty. Make use of the best WordPress email marketing automation tools to handle everyday work to increase efficiency, conversion rates, and sales.

Frequently Asked Questions