Welcome to your 2025 bfcm journey
Navigate your BFCM journey 
with proven frameworks and mindful preparation that keep you confident, focused, and ready to thrive.
with proven frameworks and mindful 
preparation that keep you 
confident, focused, and ready to thrive.
Everything You Need to Dominate BFCM
BFCM
Calculators
Calculate your revenue potential, assess your readiness, and plan your growth strategy
60-Day Preparation Calendar
Complete preparation timelines - choose 60-day deep prep or 30-day sprint to success
Strategy eBooks
Complete guides for stress-free BFCM success
Ready-to-Use Checklists
Never miss a critical step again
Campaign Templates
Proven email, SMS & WhatsApp templates that convert
Coming soon
The Calm Marketer's Path
Learn eCommerce with every tab.
What Our Customers Say
Norbert Muszkas
Tiashop
Rafael Gonzalez
Fretlook
All revenue generated by Retainful is on-top revenue that would not exist without Retainful
Nathan Hartnett
Mensringonline
The main criteria we had when signing up for Retainful was to make sure it paid for itself, which it did almost immediately.
Simon Charlton
All Earth Mineral Cosmetics
Thanks to Retainful, we’ve been able to capture over £4000 worth of abandoned carts, which is incredible.
Jason Wilson
The Essentials Company
We are seeing an increased number of abandoned carts being recovered after using Retainful. Being able to offer discounts seems to also be incentivizing customers to come back.
Harry Derouich
MotoLoko
By optimizing our emails and tweaking the frequency, we were able to improve the recovery rate by nearly doubling it.
Nicole G
Scented Heart
We’ve created an automated cart recovery campaign to recover lost sales and grow our revenue. Since we’ve done this, our sales increased about 60% which is awesome.
BFCM Growth Tools
Ready-to-Send BFCM Email Templates
Free E-commerce Guides
Your BFCM Blog Hub
Frequently asked questions
I want to migrate from my current platform to Retainful. What happens to my existing campaigns?
We handle everything for you – completely free. Our migration team will transfer all your flows, templates, segments, and campaign data within just a few days. You won’t lose any setup work, and we’ll make sure everything runs smoothly before your BFCM campaigns launch. Zero downtime, zero stress.
I love the resources, but I need help implementing the strategy. Do you offer support?
Absolutely. Unlike other platforms that leave you with chatbots, you get real human support from our team. We’ll help you set up your campaigns, optimize your flows, and fine-tune your strategy. Think of us as your calm, knowledgeable partner who’s genuinely invested in your BFCM success.
What if I miss the 60-day or 30-day start dates?
No panic needed. Our calendars are flexible frameworks, not rigid rules. Start wherever you are and adapt the timeline to fit your situation. Progress beats perfection every time.
How do these resources integrate with Retainful's platform?
While the resources work with any platform, they’re optimized for Retainful’s unified email, SMS, and WhatsApp approach. If you choose to use Retainful, implementation becomes even smoother with our templates and automation flows.
I've failed at BFCM before. How is this different?
Past BFCM struggles usually come from scattered strategies, last-minute rushing, or trying to do everything at once. Our calm approach focuses on step-by-step preparation, realistic timelines, and proven frameworks that reduce overwhelm.
Can I use these resources if I'm not on Shopify or WooCommerce?
The strategic elements – timing, messaging, customer segmentation – apply to any ecommerce platform. The tactical implementation might vary slightly, but the core frameworks are universal.
Retainful
