Black Friday Sale is ON! Get 30% OFF! Use BFCM30 Coupon CodeBuy now* Offer until Dec 3

Retainful
Join 4000+ of our customers who have doubled their sales with the potential of Retainful.

How to Edit Abandoned Cart Emails in Shopify?

Posted by Joel Platini on  October 18, 2021  in Shopify


Are you wondering how to minimize abandoned carts in your Shopify store? The easiest way to do it is by recovering your carts by sending a series of Shopify abandoned cart emails and converting them to sales.

But to achieve this feat, your Shopify abandoned cart emails must be able to persuade your customers and convert them. Pre-built Shopify abandoned cart email templates can only help you to a certain extent, if you want your emails to be more convincing, you need to edit them to fit your preference.

Yeah, we know what you are thinking, how to edit Shopify abandoned cart emails, right?

The process is as simple as it can be, in this article, we will show you how to edit Shopify abandoned cart emails both from Shopify and from our Abandoned cart recovery plugin Retainful.

Once done, you can start customizing your Shopify abandoned cart emails effortlessly on your own as per your personal preference.

What is Shopify abandoned cart email?

Customers will visit your store and start adding products to their carts, but due to some reasons, they will quit your store without checking out leaving behind an abandoned cart.

These abandoned carts cannot be kept aside as they hold a certain value in them which will impact your sales. So, you need to recover these abandoned carts and convert them into revenue.

Abandoned cart email

To recover these carts, Shopify store owners send emails requesting the customers to return to the store and complete their checkouts. These emails are called Shopify abandoned cart emails.

Shopify abandoned cart emails are usually sent as a sequence in specified time intervals until the customer recovers his/her cart.

How to send Shopify abandoned cart emails?

The one common question that most eCommerce store owners ask is, how to send Shopify abandoned cart emails?

Generally, there are two ways to send Shopify abandoned cart emails,

First, you can send them directly from your Shopify store, but it has its limitations. We will take through a step by step process,

Sending abandoned cart emails from Shopify store

  1. Log in to your Shopify store. Once you are in, click ‘Settings’
Shopify store

2. Navigate to Settings –> Checkouts –> Abandoned Checkout

Checkout
Abandoned checkouts

Here you can choose the options that fits your preference,

  • You can select if you want your emails to send automatically.
  • Choose whether your Guests or signed-in members should receive the cart recovery email.
  • Select when you want to send the email post abandonment

After choosing the right options, click ‘save’.

Now you have configured your abandoned cart email settings. It is time to edit your email template.

Customizing abandoned cart email from Shopify store

  1. To edit or customize the email template, click ‘Customize email’ in the abandoned checkout menu
Customize emails

You can also access this email template from Settings → Notification → Abandoned checkout.

You can find your email template here. On this template page, you can edit the subject line, edit the email body using HTML and use variables to add accent color and logo.

Email

Once you are done, click ‘Save’

Your email template will be set live and Shopify will automatically send these emails at specified intervals as the way you configured earlier.

But. like we said, sending Shopify abandoned cart emails from the Shopify store have their limitations. You need to have coding knowledge to customize the Shopify abandoned cart email templates. Also, it doesn’t have a drip email sequence.

This is why it is safe to choose a cart recovery plugin to recover your abandoned carts as they offer more functionalities.

Send abandoned cart emails using a cart recovery plugin

You can install a dedicated cart recovery plugin to help you recover all your abandoned carts and convert them into sales.

Shopify’s inventory is loaded with cart recovery plugins, you need a select a plugin that is easy is setup, simple to use and has to be automated to save your time.

One such plugin is Retainful, it is an all-in-one cart recovery plugin that can track cart abandonment in an instant and send a series of cart recovery emails at regular time intervals until the customer recovers his/her cart.

Retainful

There is more to Retainful but now let us focus on how to send Shopify abandoned cart emails which you can find it here.

It is simple, all you need is to install Retainful and create your campaign. Retainful will automatically start sending cart recovery emails when a customer abandons his cart.

How to edit Shopify abandoned cart emails?

Now you know how to send Shopify abandoned cart emails but you might wonder, is sending an email is just enough to bring customers back to the store.

No, it is not enough.

You need to customize Shopify abandoned cart email and make it look enticing to achieve desired conversions.

Without customization, your emails will not engage with the customers. Also, customization will give you a chance to add visual elements, discounts, personalization and more. All of which can increase your conversions.

So, back to the question, how to edit Shopify abandoned cart emails?

You can do it in two ways. In the previous section, we saw how to customize Shopify abandoned cart emails directly from the store, there were not many options there, wasn’t it?

Now let us see how to edit Shopify abandoned cart emails using a cart recovery plugin.

Customize Shopify abandoned cart emails using Retainful

We believe you have already installed Retainful in your Shopify store as mentioned in the previous section.

Let’s get into the simple process of customizing Shopify abandoned cart emails,

  1. Click ‘Automation’ in your Retainful dashboard.
Retainful dashboard

2. In the Workflows window, click ‘Create Workflows’

Create workflow

3. Create Workflows page will be displayed, click ‘Abandoned cart recovery with dynamic coupon’ to open that particular workflow.

Create abandoned cart workflow

4. Enter a name for your cart recovery workflow and click ‘Continue’.

Campaign name

Your workflow will be created and you will be redirected to the Workflow builder page where you can customize Shopify abandoned cart email.

Your workflow builder page should look like this.

Workflow builder

5. By default there will be 3 emails in your abandoned cart automation workflow. You can add more as per your preference.

To customize Shopify abandoned cart email, click on Email 1.

 Email 1 customization

Once you click on Email 1, the corresponding email template menu will be displayed on the right side.

6. In the template menu, you can edit the subject line and preview text. If you want to use a different template, click ‘change template’

Change template

You can choose the template you want from the list and click ‘Use this template’.

Different template

Once you click ‘Use this template’, you will be redirected to the email editor page where you can customize the template.

(or)

7. If you are satisfied with the existing given template, you can directly access the Drag & drop email editor by clicking ‘Configure email content’

Configure email content

This is how your email editor page will look like,

 Email editor

Drag & Drop email editor

Customizing Shopify abandoned cart email is simple using the Drag & drop email editor.

You can find the Shopify abandoned cart email template in the middle and the editing options on the right.

Let us see the available editing options in the email editor and we’ll show you how to use them in your templates via video

Blocks

Blocks

Under this menu, you can find Section, Elements & Store element options.

  1. Section – If you want to segment your email content with columns, you can find it here.
  2. Elements – Store Logo, CTA, Social sharing buttons are all crucial for conversions. You can add these elements to your emails by just dragging and dropping them from this menu.
  3. Store Element – Address, unsubscribe buttons, abandoned product list should be added in an email to increase the chances of conversion. You can add them to the Shopify abandoned cart email template from this menu.

You can see how easy it is, all you have to do is just drag & drop it on your email template and you are good to go.

Styles

Styles section

Under the Styles section, you can change the appearances corresponding to the respective blocks.

  1. Dimension – You can alter the Margin and Padding dimensions of the selected blocks.
  2. Typography – Change the Font size, color, size, line spacing and alignment of the text.
  3. Decorations – You can change the background color, size and Border dimensions here.
  4. Icons – If you have included social media icons in your template, you can change the color of those icons using this option.

These are the options available in the Drag & drop email editor. You can click on the options you want and you can see the changes happen on the email template in real-time. You can use these to customize Shopify abandoned cart email and increase your conversion.

Wait, there’s more,

 Icons

You can find these icons on the top left corner of the email editor, select anyone to check how your Shopify abandoned cart email templates will look on other devices.

Once you are done with the customization, you can preview the email and click ‘Save’ to save the template.

Save & close

Click ‘Close’ to exit the editor.

Similarly, you can use these steps to edit all your abandoned cart emails in your workflow to make it more persuasive.

That’s it you have successfully customized your Shopify abandoned cart emails and they will be sent automatically to the customer as part of your workflow.

To set the campaign live, click ‘Start Workflow’ and keep an eye on the analytics to see how your emails perform.

Start workflow

Wrapping Up

Sending Shopify abandoned cart emails is the easiest way to recover abandoned carts. But these emails need to be enticing enough to convince the customers and convert them.

That’s why we showed you in this article how to customize Shopify abandoned cart email using Shopify and Retainful. Customize Shopify abandoned cart emails using the steps discussed in this article and make your emails look visually pleasing.


Author Bio
Joel Platini 
Joel Platini
Joel is a content writer that loves to think outside the box. He has an immaculate experience on eCommerce platforms and written articles on customer retention strategies, Shopify app, WooCommerce plugins, etc. Joel is also a whizz in motion graphics as he has a great eye for elegance and finesse.

Drive your sales and conversions on auto-pilot using eCommerce marketing automation.

*No Credit Card Required