How much time would you consume for choosing a product of your liking from an eCommerce store?
I know what is crossing your mind.
A cart that is abandoned is lost forever if timely action is not initiated. The startling truth is that the customer is lost too. Using a strategic plan to get back customers to complete the purchase is crucial to retain them for a longer time and to recover lost sales.
Seven out of ten customers do abandon their shopping carts after adding products to it!
Abandoned cart holds potential revenue in a dormant state. And you have to take the initiative and necessary steps to convert the dormant revenue into active ones.
The global average cart abandonment rate at present stands at 75.6%. This means 7 out of 10 shoppers abandon their carts.
Digital marketers try and try until the last breath, no matter what, to convert a visitor into a loyal customer.
Email Marketing is the most economical way of bringing back customers who abandon their carts. The planning of an abandoned cart email campaign should start off not with the content of the email but the subject line.
Individuals differ in color, race, religion, gender, beliefs, esthetic values, morals, and whatnot. In a similar fashion, the reasons behind an action too differ from person to person. The action we are talking about here is shopping cart abandonment
The ever increasing numbers of abandoned carts can eat into your eCommerce business within no time. They have the nature of termites. The damage is done slowly and steadily.
Two scenarios are presented here.
A student with a laptop, a table lamp, and a cup of coffee.
A laid-back student with a laptop, a table lamp, a cup of coffee, nachos strewn all over the place, donut cream around the mouth, and a wide grin while watching FRIENDS.
Customer retention is all about keeping customers in the loop, irrespective of if a purchase has been made or not. You need to stay in touch with them to keep their interest in your product and brand cemented.
Lines like these are a common sight on online stores. The eCommerce sector will perish without giving out offers. Customers hover to online shopping stores primarily for two reasons – convenience and offers.
Gone are the days when businesses were about the boss and the employees. Tides have changed in favor of the customers ever since the introduction of the online shopping phenomenon into the busy lives of mankind.
