Customer acquisition is an integral part of e-commerce marketing strategy. We all heard that acquiring a new customer is five times as expensive as retaining an existing one. But at the same time only this strategy enables your business to grow and scale in any way. What you need to do as a business owner is to find the balance between efforts for customer acquisition and the result you get.
Boost sales with automatic cart recovery campaigns. Acquire new customers with Referrals and boost customer retention rate with Next order coupons.